The Future is an Unknown Land, except in Manhattan

1997, Before Bloomberg Became Mayor New York, HQ magazine.

The multi million media empire of Michael Bloomberg - news and financial services across the world - throbs from six floors at Park Avenue, but only one of them can be reached by elevator. Staff and visitors are forced to circulate and explore. The first impression is a cocktail crush in an upmarket health cafe; a buzz of breathless chatter around trays of crudities ... but suddenly you realise you’re standing in a newsroom. Or is it a trading floor?

An anchorwoman is doing a piece to camera, controlling her own autocue, ignoring the chaos, while flanked by scores of reporters babbling into miked computers, filing to affiliates in about 200 countries, their super-directional mikes suppressing the bedlam. Average workspace per employee is tiny -- a purposefully tight squeeze. "I like to see people brimming over with ideas”, Bloomberg has remarked, “all over the guy next to them."

Under my breath I whisper to one of the cramped correspondents - “Doesn’t this drive you mad?”
“Far from it - it’s a think-tank meets disco”. There’s no bureaucracy - he’s his own producer, researcher, editor. “ I’m connected to the rest of the world in real time”, he says, hunched over a customised terminal known as the Bloomberg, the leasing of which is the firm’s core business . Rivalling Reuters and Dow Jones, the multi-split screen flickers with interactive stock analysis, biz bios, breaking news, even a service that lets subscribers order a suit from Brooks Brothers. Punching up the Tokyo exchange, the stock jock scans the figures and files an update, while I move on. At Bloomberg, no-one has a secretary or a title, but everyone gets a share of company revenue.


The floor is ringed with round tables, each of them crammed with animated execs.
“There’s no privacy”, I gasp.
“That’s the point”, says the pr lady, “no secrets, no gossip, no backstabbing.”
“It wouldn’t work in Australia”.

The interaction generates info sharing, which leads to robust coverage.
I bump into Bloomberg himself, the self driven money machine, who had just published his memoir, modestly titled: Bloomberg by Bloomberg. Our biz is opposite to sex, he notes, “when its good, it’s still lousy”. His face pinkish and perspiring from the perpetual orgy, he was accessible yet watchful, and I joke about the office turbulence.” It may seem like chaos”, he says ,“but every single thing that goes on here is carefully planned. Like an explosion."

I hurry for the exit, observed by an aquarium of relaxed tropical fish. “Surely there’s at least one downside to working here”, I prod the pr lady, while reaching for a sliver of red capsicum . She whispers: “It’s impossible to do any reading”.

To counter the threat of declining literacy, I visit Barnes & Noble, the book chain credited with killing the independent bookshops and cannibalising the function of the public library . Sure enough, it’s packed, though late in the evening. The aroma of coffee draws me up the escalators, my heart sinking at the sight of so many books - too many to contemplate ever absorbing - yet cheered by the scholarly types sprawled on couches, armchairs and carpets, leafing through pages. Ever higher, past the stacks of self help cassettes, CD’s and software to the fabled cafe surrounded by a clutter of global magazines.

“I hate the place”, confides a powerful publishing figure. “Everyone reads, but nobody buys”. He warns me not to invest in Barnes & Noble. A high profile dynamo, he offers a dire view of the publishing scene – brilliant books with rave reviews and wide promotion sell less than 20,000. “The dumbing down of our culture is depressing”, he said, “but it’s the future.”

Oh well, I’m sick-to-death of the cerebral. It just gets in the way. I head for Laser Park, a cyber-playground in the heart of the New Times Square. “You better not have a weak heart, brother”, says the doorman, his smirk framed by a drooping moustache, as he directs me to the barracks, where I’m put under the command of a Zulu warrior in Star Trek fatigues and black boots: the drill sergeant. He hurls me a luminous flack jacket.
“ Any allegies, man, or dizzy spells?”
“ I’m fine”, I spit,” how many rounds?”
“Ten bursts - then ya gotta reload”. He hands me the gun; so heavy it crashes to the floor. “Two hands, man, okay?”.

In the semi darkness, I can see a score of dreadlocked gangsta rappers strapping on their vests, the flashing lights front and back are targets. The TV monitors blare: “no running, no jumping, no crawling, no gett’n within five feet of another combatant, no pregnant women, no diabetics, no elderly....”

The sergeant divides us into teams, bellowing names from a clipboard: “Rambo, Black Death, GutKick” . These are taken from aliases submitted at the registration desk. “Thrill Kill, Vomit, MegaBlood...” Not realising their purpose, I had scrawled the password used for my hometown video rentals,: “Hey, check this out... Frangipani”. Gasps, catcalls. “That’s me”, I said weakly, wishing I wasn’t wearing baggy green corduroys, earth shoes and a sensitive new age t-shirt, as I lined up behind a dozen homeboys in Ninja gear. The object of laser-tag is to reach the opponents base and blast their power source, along the way annihilating the enemy.

“Goodluck yo-all”, barks the sergeant as he pushes our team onto the ultra violet battle field, a smokey maze of plastic pillars and pulsating re-load beacons. A swipe of a card activates the weaponry. “You guys come with me”, snarled Rambo, beckoning his mates, “let’s kick ass”. These guys must fight every night. GutKick and his cronies elect to defend our base: “Shoot to kill”, he hisses. “Frangi-blossom - you do yo own thang”.

Creeping through the haze, feeling hot and sweaty, lugging the machine pistol, hearing the ping of laser snipers, I tried to calculate the time of my last medical check-up. Does insurance cover cyber-death? A green commando lurks near the pillar and I cock my pistol. Splat! Ooops, it was already cocked. “Shit, Frangipetal, I’m on YOUR team. Shoot the Reds.” Mega Blood’s chest flickered and beeped, but he was otherwise unharmed.
“Sorry”, I squeak.

The Red militia was creeping behind him, so I rushed forward, letting out a yell that had remained dormant since cadet camp, and sprayed my pistol into their guts.

A compu-voice crackles from my webbing: “Wow! Good shoot’n Frangipani!”. This is fun. I rush to homebase and reload in time to rescue GutKick’s platoon from a mass assault - “ping, ping, ping” - reload and bolt back to the field, nose twitching from cordite, eyes smarting from tear gas - “ping, zap, pow!”- crawl on all fours to the enemy’s base, blast their power source, slaughter a dozen Reds, run out of ammo, clip on a bayonet......

“Hey man, the game’s over”. The drill sergeant was pulling me off a luminous red pillar, which I was slashing with my credit card, watched by Rambo and the rest, wide eyed and drop jawed, like I was some kind of mad dog war nutter. “The Horrror. The Horror”. I said, as the marshalls led me back to the front desk and stripped me of military regalia.

How was it? asked the doorman, as I headed for the subway. I spat, “It sure beats the hell out of reading a book”, not mentioning that Frangipani was now from Laser Park for life.

HQ Magazine.

www.richardneville.com